THE LEASING STRATEGISTS
Expert Leasing Solutions for the Living Sector
About The Leasing Strategists
We are a leading consultancy firm specialising in marketing and leasing solutions for the living sector focused on large scale, purpose-built rental developments.
We provide a range of advisory, consulting and management services for organisations of all sizes relating to the supply and demand of high quality, rental housing.
Our team have extensive Australian and international experience in Purpose-Built Student Accommodation (PBSA), hotels and long-term stays and we are here to help your company shape the future of living.
From Build To Rent (BTR) to Retirement Living and everything in between, we partner with institutions, developers and investors to unlock the full potential of their property assets by developing and implementing data-driven leasing strategies that drive occupancy, revenue and long-term value.
We work closely with educational institutions and aggregator marketplaces to gain access to the supply of safe and affordable accommodation for domestic and international students through strong and established partnerships.
Based in Sydney Australia with global reach, we consult across the world.
Our Services
At TLS, we're not just leasing agents, we're growth partners. We offer a power-packed suite of services designed to supercharge your residential portfolio, no matter the stage of lifecycle.
From groundbreaking planning and feasibility analysis to streamlining operations for stabilised assets, we'll be by your side every step of the way.
Small task or transformative project? We're ready to tackle it all.
Reach out today for a free consultation and unlock the hidden potential of your residential properties!
Develop a Strategy
TLS work closely with clients to understand their overall business goals and develop a strategy to help achieve these objectives.
Our plans are all-encompassing covering market, brand, target markets, proposition, positioning, channel strategy, pricing, experience, staffing models, partnerships, systems and retention.
Market Understanding
Making informed business decisions hinges on a deep understanding of the market landscape and TLS can be your key partner to navigate this when it comes to the living sector.
Our expertise encompasses market research and analysis including market trends, customer demographics, industry forecasts, consumer insights and competitive intelligence.
Nominations & Tenders
We are experts in navigating the complexities of sourcing supply of accommodation for students and can assist with strategic partnerships between institutions and housing operators for access to beds.
TLS provide full support on tender processes and provide advisory services to educational institutions on their housing model.
Pricing Strategy
In the dynamic world of rental real estate, setting the right price and yield management is an art and a science.
TLS is your partner in crafting a data-driven pricing strategy that maximises both occupancy and rental income all year round.
Experiential Strategy
In today’s landscape, customer experience (CX) is no longer a differentiator, it’s a necessity.
We are your partner in crafting experiential CX strategies that foster customer loyalty, retention and business growth with measurable results.
Go To Market (GTM) Strategy
Our people are well versed in successful GTM strategies for new assets coming to market and bringing them to stabilisation.
We provide a holistic approach that builds brand and property awareness, streamlined processes, unique proposition and a pricing and channel strategy to drive high occupancy at maximum rental income.
Market Representation
For aggregators or industry partners looking to expand your market share in Australasia, TLS can represent you in market.
This can include sourcing and negotiating nominations of beds, brand awareness, connecting with local partners, regulatory compliance and streamlining processes between aggregator and operator partners.
PropTech Consultation
In today’s rapidly evolving real estate landscape, PropTech solutions are essential for staying ahead of the curve.
TLS consult to help identify the right PropTech solutions to meet your business objectives. This ranges from Property Management Systems, CRM, marketing website, payment gateways and Business Intelligence tools.
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We don’t just help our clients fill buildings, we build value
’
Our Clients
BTR/Co-Living Developers
Providing advisory services at all stages of the development process to aid in developing an asset that will be desirable in market with strong rental performance
Investors
We consult on a range of services including feasibility, market understanding, building strategy and consulting with operators on behalf of investors
Universities
Amidst a housing crisis, TLS consult on accommodation models, preferred supplier agreements and can source and secure suitable accommodation
Operators
We work with BTR, Co-Living and PBSA operators (outside of Australia) on a range of services to help drive higher rental returns and occupancy
Aggregator Marketplaces
We work with marketplaces to provide representation in Australia sourcing additional access and supply of ‘in-demand’ accommodation
Independent Hotels
TLS provide consulting services to independent hotels seeking to increase occupancy and increase market share in extended stays
Meet Sally
Sally Picot
Founder & Managing Director
A residential real estate expert with nearly two decades of experience in the living sector across the UK and Australia. Over this period, Sally developed and successfully led the leasing strategy for over 20,000 beds.
In 2008, Sally commenced her career in PBSA joining Blackstone in London and over the next 8 years led leasing for The Nido Collection. This included two acquisitions of the portfolio over this period to Round Hill Capital and Greystar.
Moving back to Australia, Sally joined Scape in 2016 heading up leasing for the full portfolio, and was an integral part of the team that grew the business from start-up to over 17,000 operational beds by 2024 across Melbourne, Brisbane, Adelaide and Sydney.
A global leader in the student housing industry, Sally is accomplished in strategy and implementation, operational management, mobilisations, acquisitions, change management and leadership.
THE LEASING STRATEGISTS
Get in touch
Contact us today to learn how we can help support your business
Phone: +61 (0)415 531 090
Email: info@theleasingstrategists.com
The Leasing Strategists acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.